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Dress and Globalisation (Studies in Design)

Dress and Globalisation (Studies in Design)

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by: Margaret Maynard

This is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called "ethnic chic," clothes for the tourist market, the politicization of traditional dress, "alternative" dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the "green" consumer and the possible impact of "smart" clothing.


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