Getting Naked : A Business Fable about Shedding the Three Fears
A business fable about shedding the three fears that sabotage client loyalty. 'Getting Naked' tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.
by: Patrick Lencioni