Everyman's McLuhan

Anyone who has ever considered media and its relation to humanity has most likely heard the name Marshall McLuhan. Famous for his adages, he was a careful student of 20th century media, in particular film and television, and a prolific lecturer and author. Unquestionably, McLuhan's writings are important, but all too often impenetrable. As technology speeds ahead and forces us to reconsider our relationship with it, McLuhan's career merits a freshly creative and accessible examination. W. Terrence Gordon's Everyman's McLuhan does just that. As McLuhan's official biographer, Gordon is the perfect man to decipher the more confusing and problematic aspects of the McLuhan legacy. By applying McLuhan's ideas and theories to the realities of 21st century technology and media, like phones that play films and computer chip implants, Everyman's McLuhan fosters a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we regularly use.

by : W. Terence Gordon